



I design the moments people decide to join, buy and stay
I'm Bradley, a product designer for growth and payments. On Zoom's Growth & Monetization team I designed pricing, checkout and billing across Zoom's products, including webinars for up to a million people. I also founded Clink, a live dating app I designed, funded and launched in Chicago
Case studies
Selling a one-million-person webinar online, without building a new product
When a high-profile event outgrew Zoom's 10,000-attendee cap, I designed how anyone could buy a webinar for up to 1M people, across four kinds of customer
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Founding Clink: a dating app for people who are already out
I designed, funded and launched a live, nearby dating app, then fixed my own launch-one mistake: the Chicago relaunch brought 534 new members in two weeks
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Rebuilding how people buy and pay for Zoom
I helped design the one-page checkout that replaced a four-step wizard, tailored to each buyer, then redesigned billing for 34 product variants
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Designing Zoom's first in-meeting apps, starting with Timer
When Zoom opened meetings to apps, I designed its own first ones: Timer had to work for every person in the call, not just the one who started it
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Redesigning Counter's seller back office, tested four times before launch
I ran four rounds of prototype testing and a before/after test: thanking a top customer went from about 6 minutes to under 2
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Also at Zoom and HUM
- Experiment
Cancellation flow
A three-variant test of how people cancel, built to stay clear of dark patterns and auto-renewal law
- AI
AI Companion upgrade prompts
How free users meet Zoom's AI assistant, and when it asks them to upgrade
- Research
Account navigation
A card sort that reorganized where people manage their Zoom account
- Growth
Pro to Business upgrades
Moving upgrades out of a checkout modal, from a baseline of 0.12% conversion, with requirements to launch in about five weeks
- Growth
Get-started quiz
The quiz funnel that brought new customers into HUM's vitamin subscriptions
- Retention
Cancellation and app accounts
Eight iterations of a subscription cancellation flow, and account management in the app
Recommendations
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I had the pleasure of working with Bradley at Zoom, where I was the UX content designer on our e-commerce team and he was the product designer on checkout, pricing, and payments.
We partnered on several initiatives, including the high-impact Zoom Webinars pricing page redesign. This was a complex initiative with a significant scope, and Bradley brought strong design thinking and creativity to the project. He explored multiple approaches, thought beyond conventional solutions, and found thoughtful ways to simplify complex experiences for customers.
Bradley always approached design with the customer problem and business goal in mind, brought content into discussions early, and made sure different perspectives helped shape the experience.
Beyond being a great design partner, he's a talented product designer (and amazing human being!) who's thoughtful, receptive to feedback, and skilled at navigating competing stakeholder needs. I'd happily work with him again!
Elisabeth Vermeulen Content Designer & UX Writer -
I had the pleasure of working with Bradley at Beautycounter, where I was the PM and he was my UX counterpart on Behind the Counter, the tool our reps use to manage their teams and track their compensation and goals. He partnered with me on both the research and the prototype and design work, from the first conversations with reps through the final prototypes.
What set Bradley apart is that he never settled for copying the incumbent product onto a new platform. He dug into the research to find the root causes of how the old experience worked and where it failed, then designed a replatformed product that works for all of our representatives, not just the power users.
He was just as strong with stakeholders. Bradley has a knack for bringing people along. Instead of pushing a single answer, he gave stakeholders real options with the tradeoffs laid out, backed by research, so decisions were grounded in what reps needed rather than the loudest opinion in the room. That raised the quality of the conversation, and it raised the bar for the team and the broader org on how we make product decisions.
Bradley is a thoughtful, collaborative designer who makes the people around him better. I’d work with him again in a heartbeat, and any team would be lucky to have him.
Lucas Saba Product at brightwheel -
Bradley was a great injection of calm consistency and a strong can-do attitude to our team. His growth mindset shone through in even the most difficult assignments he was given. He always looked for ways to improve each experience he was working on, even if it was just in small ways. He was also not shy about asking why and looking for broader ways to improve products. This also carried to his own personal growth as a designer. He was always curious about new ways to work, how to do things differently, and skills he could learn. Though we often gave him friendly bit of teasing for being the most personally stylish on the team, his good nature always showed through with a smile. If I had a position open on my team now or in the future, I wouldn't hesitate to have him back if he were around.
John Fitch Group Design Director at Dentsu / Merkle -
He played an important role in conducting and refining the usability testing process with CSG Invision. In addition he helped play a key role in maintaining consistency and building out design systems across a large and growing platform. Bradley actively contributed to the UX team's growth and was always a pleasure to work with.
Heath Carranza Enterprise Experience Strategist at Farm Credit Services of America
The longer version
I spent four years at Zoom, most recently on the Growth & Monetization team, designing pricing, checkout and billing. Before that I designed and tested Counter's seller back office, designed the get-started quiz funnel, subscription and cancellation flows at HUM Nutrition, and worked on product at G2 and CSG.
I've always built my own products on the side. In 2015 I co-founded MiMo Keyboard, a selfiemoji keyboard for iOS that made the quarterfinals of the Cozad New Venture Competition. Later I founded Clink, a dating app for people who are already out. I designed it, funded it, hired its engineers and launched it in Chicago. It taught me more about growth than any job: what it costs to get one person through the door, and how fast a bad first night in the app can lose them.
How I work
I always start by defining the problem, for the people using the product and for the business. Then I write down the options and what each one costs, and I test with real people as early as I can.
How I use AI
I use AI to get from an idea to something real faster, so I can put it in front of people sooner. I've used Figma Make since its beta in May 2025 and Claude Design since it launched in April 2026 to explore directions and turn them into working prototypes.
I used AI throughout the latest version of Clink. This site is built in code too: I designed it and built it with Claude Code in Astro, with the code on GitHub, hosting on Vercel and the domain on Squarespace.
The judgment stays with me: what to build, what to cut, and whether it works for the people using it.
Education
University of Illinois at Urbana-Champaign
Bachelor of Arts in Communication
- Concentrations: Interpersonal,
Mediated Communication and Technology - Minors: Technology Entrepreneurship, Informatics
Tools I use
Hobbies
Outside work, I'm passionate about my health. I cook paleo, train daily, and prioritize sleep. When I'm not spending time with family and friends, I'm working on my chess endgame.
Let's talk.
I'm open to full-time and contract product design work, remote. Email is the fastest way to reach me, or pick a time to meet below.
- LinkedIn linkedin.com/in/bradleydashman
- Resume View resume



